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Ways You Can Help
Your helping to publicize this book would achieve three things: raise awareness that large-scale change for the environment is possible, let people know that there is a strategy that could make it happen, and support the work we do. Below are a number of ways in which this can be accomplished.
Libraries
Getting your local and educational libraries to purchase the book is one of the best ways to publicize ideas. It does not cost anything and makes the book available for free to many. Librarians will tell you how to go about it. It is usually just a matter of filling out a form. It can often be done online.
Word of Mouth
Obviously, the easiest way to help with this book is to recommend it to anyone you know. Getting bits and pieces from the media is not going to be enough. People really need to be aware of all of the arguments so that they will not easily be fooled by false claims made by detractors or opponents of environmental change. Political support will be much stronger and more effective if they do.
You can also publicize the book on any available bulletin board. There are some in shopping centers, grocery stores, condominium projects, community centers, at work, etc. Most schools, colleges, and universities have several of them.
You can also involve groups that you belong to, environmental, political, or other. Make sure that you give people the website address so that they can find other ways to participate and the most up-to-date information.
Online Promotion
One of today's most effective ways to advertise and promote something is the Internet. You can use every available opportunity that you have in this respect: blogs, forums, your own website, etc. You can add comments on your MySpace and Facebook pages or on any other network of the kind.
You can also make a YouTube video. You can use search engines to find environmental blogs, forums, discussion groups, etc. and tell people about it. Make sure that you always provide the website address for the book so that people are able to find more information. Do some of these things on a regular basis. Doing it one time only will not be enough.
An obvious means of promotion is to write a review at online bookstore sites such as Amazon.com or where environmental issues are discussed. It does not have to be long but could make a lot of difference. If you are not inclined to writing, just rate it. This is very useful to readers when it comes to purchasing something that they have not already heard about.
Another approach is linking to the Waves of the Future website. Doing this makes it more visible to search engines. In some cases, the website address (http://wavesofthefuture.net/) will suffice and a clickable link will be created automatically. If it is not, the correct HTML coding is:
Click inside to highlight; press CTRL+C to copy, then CTRL+V to paste it where you want.
When you submit your comment, a clickable link should display with the title of the book. If that fails, check the Waves of the Future website or email us. Note that you can change the text of the link (in this case, the title of the book) and should do so if you create many of them. Using several environmental keywords is best.
The News Media
You can bring the book to the attention of the news media. Write to book review programs on television, columnists, or environmental correspondents. Give newspapers your opinions through their Letters to the Editor section. Anyone can do that. Many publications now accept submissions via the web or email.
Best Places to Buy the Book
Royalties to authors can vary hugely depending on where you buy a book. In this case, purchasing directly from the publisher, Waves of the Future (Discount/Best Places to Buy), earns double the regular rate of royalties.
Governments and Corporations
Governments and corporations may be able to help. This is a major project that would benefit society as a whole. Countries may want to participate or support this one way or another.
Supporting the environment has become excellent public relations (PR) for corporations. Here is a chance for them to do something significant. Suggest it to your employer.
Green businesses would hugely profit from the GEE. Supporting this book is probably one of the best investments they could ever make to increase their markets as well as speed up the development of the entire sector. Suggest it to them.
The E-Book Project
The most obvious way to get involved for governments, corporations, and well-off individuals is to participate in the E-book Project. An electronic version of The 21st Century Environmental Revolution could be made available cheaply or even for free with donations from or the sponsorship of corporations, organizations, and individuals. See the Waves of the Future website for details.
Free digital copies of this book could make a lot of difference in terms of international promotion and political support for the Green Economic Environment and the Global Environmental Accord. The E-book Project would benefit everybody. Readers and fans would access the book for free, which would help promote major changes for the environment. Sponsors would get the satisfaction of contributing to a worthy cause. Their donations would go towards meeting their social responsibility goals.
Millionaires and billionaires could sponsor free e-books for everybody without even blinking: from owners of major corporations to investors, celebrities, and musicians. You got connections? Now is the time to use them.
There are thousands of professionals in North America alone, be they medical doctors, professors, engineers, architects, lawyers, computer programmers, etc. It would not take substantial donations from too many of them to reach the goal of free e-books for everybody.
The current population of North America and Europe is over one billion. All that is needed is for one out of every 1,000 people in those wealthy regions of the world to donate to the E-book Project the equivalent of a cup of coffee. Can you spare this much for the environment and your children's future?
Reading Lists
Add the book to online reading lists that you know of. Write to people hosting their own recommended lists and suggest that it be added to them. Some are very popular and would provide a huge amount of publicity for the book.
You
Obviously, you are the key to all of this. If you assume that somebody else will do it, little will ever happen.
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