Henderson's structural approach--the Green Economic Environment (GEE)--would use regulation to standardize containers like bottles and jars into fewer formats. This would make them more reusable and improve the economics of cleaning and reprocessing.
The GEE would use revenue-neutral taxation to increase the cost of new inputs (raw materials) used in the fabrication of containers. This would make new containers more expensive, but consumers would pay lower income and retail taxation in compensation.
More expensive packaging would promote conservation, a shift to greener alternatives, and increase the amount of recycling.
Recycled materials would be not be taxed as inputs. This would make them cheaper and more profitable, which would promote the growth of the industry as well as recycling.
Appropriate taxation levels would eventually create natural markets for recyclables and lead to a thriving industry that would no longer need to be supported by taxpayers.